Insights

Practical writing on using AI with judgement — adoption, leadership, and the ethical questions that come with it — plus useful guides and templates you can take away.

Dark teal cover with a node-and-edge motif and the Good Transformer wordmark, marking an article on choosing a first AI use case.

AI adoption7 min read

How to choose your first serious AI use case

The best first AI project is rarely the most futuristic. A five-part test, VALUE, for picking a use case that is frequent, worthwhile and safe to get wrong.

11 June 2026

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